About us

Our Story
Juvia was born from a simple belief: modern women deserve jewellery that feels both fresh and deeply rooted. We set out to create pieces that bridge contemporary style with India’s rich artisan heritage. Every Juvia creation carries a little bit of our own journey—a love for clean, bold lines balanced by the warmth of hand-crafted details.

Craftsmanship & Quality
We partner with skilled artisans who transform responsibly sourced metals and gemstones into wearable art. Each piece is hand-finished: polished to perfection, inspected for strength, and tested for comfort. Our small-batch approach ensures you receive a piece made with care — never mass-produced, always transparent about materials and processes.

Design Philosophy
At Juvia, less is more. We believe in simple shapes, thoughtful textures, and designs that adapt seamlessly from your morning coffee run to evening celebrations. Whether it’s a geometric necklace that frames your collarbone or an asymmetrical earring set that sparks conversation, our collections are curated to let your personal style shine without shouting for attention.

Sustainability & Ethics
Caring for people and planet guides every decision we make. We choose recycled sterling silver and brass as our primary metals, and partner with gemstone suppliers who honor fair-trade principles. Packaging is plastic-free, and we offset our carbon footprint through local tree-planting initiatives. When you wear Juvia, you’re supporting a cycle of creativity that values community and conservation.

Our Community
Juvia isn’t just a brand—it’s a family of storytellers, creators, and dreamers. We celebrate every milestone with you: the new job, the anniversary, the everyday moments when you choose to add a little sparkle. Share your Juvia moments with #MyJuviaStory; we love seeing how our designs become part of your life.

Connect With Us
Have a question about fit, styling tips, or custom requests? Our team is here to help:

Thank you for letting Juvia be part of your journey. We’re honored to craft pieces that reflect who you are today—and who you’ll become tomorrow.